The Burger’s Priest
Timeline: 2023
Mediums: Digital + print
blessings from the priest.
The Burger’s Priest is a modern take on a classic cheeseburger restaurant; serving up fresh premium cheeseburgers, hand-breaded chicken sandwiches, fresh cut fries, old fashioned shakes and freshly baked cookies. With that said, The Burger’s Priest stands by “creating the very best burger, the best guest experience and the best workplace in Canada…one burger at a time.
As the lead motion graphics designer, my role consisted of carrying the brand’s values through the visuals. Briefed with creating a new menu design, the goal was to reflect the boldness, passion and high standard the brand showcases – which was short coming in the previous version.
This started with introducing photography to embody – sorry– show off the high standard, high contrast colours for clear and concise arrangement and symbols + divisions for cleanliness. Keeping the mess for the burgers.
old
re-designed
redeeming the burger
one at a time.
Below are a collection of online videos ads (OLVs) specifically created for Youtube that exhibits the Burger’s Priest culture. As the Motion Graphic Designer, I took a primary role in creative directing, shooting and editing the assets.
The first set uses various sets of loud typography and close-up imagery to celebrate their true consumer reviews as well as their true-to-self values and quality.
The second set features The Burger’s Priest “late night” campaign, celebrating the late hours that satisfy those late night moments and cravings.
for the congregation.
Taking a leap of faith, the “For the Congregation” digital out-of-home (DOOH) campaign used real consumer reviews.
“We let you (the very best consumers) speak for us.”
The campaign included several live digital billboards as well as wild postings throughout the streets of Toronto.
lots of burger blessings.
Spreading the word about joining the congregation and gifting those with burger blessings takes a lot of outreach. What better way to gain attention through expressive social assets, bold emails and high standard prints.
