In introducing their new summer menu, specifically their “glow up” shake, Fresh partnered with Cheekbone Beauty to give their audience a full “taste” of their new item.

Inspired by the glow up’s colour palette, Cheekbone beauty, an indigenous owned beauty brand, selected a few of their products as limited addition collaboration kits.

“This tropical-forward power shake holds all of the ingredients you need to get that ultimate summer glow up. Consider it your new secret weapon for looking and feeling good this summer with nourishing ingredients like: Hyaluronic acid to have you glowing from the inside out, vanilla protein powder to give you a healthy power up, blue spirulina to boost serotonin and dragon fruit to help your gut.”

Using the colours as the main focus, the packaging reflects both the sustainable aspects and traditions of each brand, as well as the vibrant, natural colours that come along with it. Simple – yet bold – the packaging empowers the brand’s collaboration.

Merging two different brands coming was two different industries was thought to be of a challenge, but was on proven possible through the process.

Aside from the packaging, the campaign hit Toronto media with a true buzz – saturating social timelines, brightening daily commutes and painting new beginnings for creative collaborations.