Ultimate Dining Card | Holiday Campaign 2022
Medium: Digital + print | Timeline: 3 Months
Tools: After Effects + Premier Pro + Photoshop + Illustrator
the holiday card.
The Ultimate Dining Card (UDC) is the “ultimate” gift card that makes it possible to give the gift of a dining experience they're sure to enjoy. That said, creating a holiday theme card expressing such a grand message was definitely a challenge.
The concept behind the holiday campaign was to celebrate those infamous moments that connect the UDC to the holidays. Whether it be a family meal, a spontaneous night out with friends, or an after-work celebration, the UDC celebrates the true holiday moments that bring people together.
The holiday Ultimate Dining Card design highlights the “festive” theme, while exemplifying and incorporating the applicable restaurants within the card. The card itself works on its own, but also acts a cohesive design with the detachable promo card.
for life's ultimate moments.
Concluding the campaign involved expressing the card’s benefits through a 15 second commercial; however, 15 seconds is short.
Our team’s take included visuals that are quickly identifiable, transitional and engaging. Short, but sweet.
The Ultimate Dining Card is prominent on screen at all times, showcasing memorable – and relatable – experiences.
spreading the cheer.
With a campaign so large, it was important to get the message across various platforms. Working across emails, social media, restaurant displays and even billboards, the holiday campaign was reliant on strong visuals; which our team took at large. Our emphasis was festive, holiday experiences.
